Salesforce's big idea is one that you've heard of before from other enterprise software vendors--a 360 degree view of the customer--with different lens. The big question will come down to executing ...

Mulesoft on Monday announced new new tools and pre-packaged connectors designed to make it easier to integrate data from disparate sources, without writing any code. Powered by Salesforce's Einstein ...

Salesforce plans to add the company to Slack once the acquisition closes. Salesforce plans to acquire a company that provides an integration tool for Salesforce subsidiary Slack and rival ...

The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time. Up until now, that’s been more aspirational than ...