Through its new Commerce API, with Shopify as their first partner, players can now buy physical items like hoodies or T-shirts while exploring a Roblox experience, and get a matching avatar item to go ...

…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...

The retail giant announced Monday it is launching two immersive online experiences with Roblox, a metaverse mega-platform extremely popular with young ... It will also sell “verch” for avatars that ...

For something like Roblox, it’s not enough to have a massive universe full of creators who are able to do whatever they want with their gaming titles and the merch they want to make. They also need to ...