Roblox has officially appointed Christina Wootton to the position of chief partnerships officer, to lead all partnerships, education and business development.

Roblox’s trajectory generated interest from professional game developers, many of whom are now fighting to beat out children for success on the highly competitive platform.

Production companies, distributors, game developers, and indie creators are using Roblox to find and promote their work.

Roblox is the next big platform, according to Gamefam chief executive officer Joe Ferencz, and he wants to help it grow.