Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox's massive online gaming platform immerse themselves in a memorable scene from “How to Train Your Dragon." In the ...

Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans Mason Thames plays Hiccup in the new live-action “How to Train Your Dragon.” ...

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.