Chances are that your kid has a Roblox avatar and is one of the 70 million daily active users engaging in immersive role-play in Brookhaven, climbing an obstacle course tower in Tower of Hell or ...

Roblox features millions of such games, many of them generated by the very children who play them. Grow a Garden — ...

Whether your kid is asking if they can "buy more Robux" or begging you to check out their avatar's latest outfit, there's one thing most parents of kids who play Roblox have in common: We don't know ...

Roblox has become a video game titan, in recent years dominating the world of kids’ gaming and earning $454 million in revenue last quarter alone. A new report argues that success is built on ...

"You stole my brain rot" has become Gen Alpha's latest inside joke, and parents should know what's behind the phrase.

Yes roblox keeps most of the cash, but they are providing a real service, and making games itself is really the reward that kids get. They get compensated just enough to allow content creators to play ...

A number of consumer advocacy groups have a problem with Walmart’s entry into the metaverse. The online retailer last fall announced the launch of two new virtual worlds on Roblox, Walmart Land and ...