Cracker Barrel's attempt to rebrand its corporate logo spurred a viral backlash, prompting the company to backtrack. It occurred as the company's leaders were attempting to address the restaurant ...

Cracker Barrel is reverting back to its "Old Timer" logo after mounting criticism over its recent branding change. The restaurant chain confirmed that its "new logo is going away" in a statement to ...

Responding to a weeklong barrage of complaints from its loyal customers, Cracker Barrel announced late Tuesday it was scrapping the restaurant’s rebranding campaign and returning to its classic logo. ...

Theo Burman is a Newsweek Live News Reporter based in London, U.K. He writes about U.S. politics and international news, with a focus on infrastructure and technology. He has covered technological and ...

They’re shaking things up. Steak ‘n Shake is taking more shots at Cracker Barrel after the store’s disastrous rebranding, in what is becoming a supersized food fight. Cracker Barrel faced widespread ...

Thinking about visiting a Cracker Barrel (CBRL) now that you've heard so much about it? You might not be alone, according to one analyst on Wall Street. In a client note published Wednesday, Citi's ...

NOW THAT HAS BEEN TRENDING THIS WEEK. CRACKER BARREL SAYS IT IS RETURNING TO ITS OLD LOGO AFTER CRITICS PROTESTED THE COMPANY’S PLAN TO MODERNIZE ON ITS WEBSITE, CRACKER BARREL NOW SAYS IT WILL RETAIN ...

Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change. Cracker Barrel Walmart Dunkin' Donuts Restaurant Brand ...