Its market share continues to be healthy, and the iPhone has a wider portfolio than ever before, but is Apple now following ...

The entry-level iPhone is holding its own this year with hardware and camera upgrades that move it closer to Apple's Pro devices.

Somehow, though, Apple has held the line, and the base iPhone 17 Pro Max (and 17 Pro) still starts at $1,199 / £1,199 / AU$2,149 for the 256GB model. The only difference in pricing comes into play ...