Multivariate testing, with its many combinations, creative needs, and more demanding implementation, is a great place for larger organizations to implement more rigorous processes. Testing helps build ...

Multivariate statistical inference encompasses methods that evaluate multiple outcomes or parameters jointly, allowing researchers to understand complex interdependencies within data. Permutation ...

In my previous article, I looked at defining your success goals and what to measure when running multivariate tests. Let's now look at your site factors and learn how to select the right ones to test.

If you were going to send the first OkCupid message to a potential date, how many versions would you come up with? And how would you test to see which one was the best one? Fortunately, there is no ...

In a previous post, I wrote about how to get started with website testing, both choosing which pages to test and how to define which elements will contribute the most to profits. However, there are ...

Testing homogeneity of dispersions may be of its own scientific interest as well as an important auxiliary step verifying assumptions of a main analysis. The problem is that many biological and ...

When searchers find your site, what will they see? A/B split tests and multivariate testing provides customized results on the fly. A/B testing and/or multivariate testing is one of the best ways to ...

A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...

This is a preview. Log in through your library . Abstract This paper surveys alternative testing criteria in the linear multivariate regression model, and investigates the possibility of conflict ...