Through its new Commerce API, with Shopify as their first partner, players can now buy physical items like hoodies or T-shirts while exploring a Roblox experience, and get a matching avatar item to go ...

Spotify announced today it will become the first music streaming brand to have an official presence within Roblox, with the launch of “Spotify Island,” a place where artists and fans will gather to ...

In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix will begin ...

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The creator of “Blue Lock: Rivals” thought kids on Roblox might like a soccer video game with an anime vibe. It sold a few months later for more than $3 million. The 19-year-old, who asked that his ...

Roblox has multiple Squid Game clones, but one is the best for a true Squid Game experience. Roblox's Squid Game mimics the Netflix series with similar mini-games like 'Red Light Green Light' and Tag.

Fans of South Korean girl group Twice have a new digital hang out in Roblox. In celebration of their new EP Ready to Be, which drops on Friday, the group has collaborated with the global gaming ...