Lots of companies use interesting and attention-getting ads with the brand name or major takeaway buried somewhere in the ad - completely divorced from the attention getting element. So what happens?

ASP.NET is an open source web framework for building modern web apps and services with .NET. ASP.NET creates websites based on HTML5, CSS, and JavaScript that are simple, fast, and can scale to ...

You're happy because your marketing plan is internally consistent, synergetic and realistic. It meets your financial objectives, too. BUT WAIT -- IS YOUR MARKETING PLAN ROBUST? Companies often don't ...