The purpose of this paper is to present a revised communication model that describes advertising by drawing upon its kinship with crafted text rather than with everyday speech. The model expands the ...

This study investigates the interactivity construct in terms of its antecedents (i.e., motivations for using the Internet) and consequences (i.e., attitude toward the site, attitude toward the brand, ...

A brainstorming session on the future of human-computer interaction took place today at Jinqiao in Pudong.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Interpersonal communication carries incredibly deep importance. Unfortunately, our modern ...

Alia Al Suwaidi: Expanding the functions of communication is key to sustainability and ensuring a better life for future generations Organised by the Sharjah Government Media Bureau (SGMB), this ...