Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. Google has made several significant changes to GA4 since its initial release four years ago.

New to YouTube Analytics? Read this article for an overview of how to use YouTube Studio, and the types of information it can provide. YouTube provides a built-in analytics platform to help you ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For companies looking to maintain a competitive edge, adopting a data-driven mindset is key.

Starbucks is focused on applying data and AI to enable strategic decision-making through customer-centric, data-driven ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now It appears all but certain that generative ...

There's a problem in the world of data analytics. A new survey of health IT professionals underscores that, sure, the lion's share of them point to data analytics and business intelligence as top of ...

Lauren Glenn Manfuso is a journalist and editor in the Washington D.C. metro area. Her work has appeared in Prevention magazine online, the Miami Herald and USA Today. If college applicants and ...

Analyst Insight: The evolving use of data analytics is helping companies achieve supply chain sustainability objectives in the areas of forecasting, transportation and packaging. Sustainability ...