If you scan the ad tech headlines, you’d assume artificial intelligence (AI) offers the solution to every challenge facing today’s brands and agencies. Even if marketers understand how the hype ...

With increasingly complex market dynamics, traditional personalization alone is no longer sufficient. Enter predictive AI ...

NEW YORK & TEL AVIV, Israel--(BUSINESS WIRE)--Pecan AI, the leader in AI-based predictive analytics for BI analysts and business teams, today announced that it has opened its predictive analytics ...

Predictive analytics involves using data, statistical algorithms and artificial intelligence to anticipate future outcomes, trends, behaviors and events based on historical customer data. This ...

The semiconductor industry, as always, is at the forefront of transformational technological innovation, driving escalating complexity of manufacturing processes that extend time-to-market delivery, ...

Several years ago, Humana Inc. embarked on a multifaceted program to refocus its business more directly on the consumers of its health benefits plans—its corporate customers and their employees. The ...

Problem: While anyone can use genAI, predictive AI is generally out of reach. Solution: Use genAI to steer your predictive AI project. So much potential. Predictive AI often delivers more value than ...

Getting predictive audience technology right for your company and customers requires thoughtful planning to adhere to consumer privacy laws and expectations. Privacy ...

Consumer confidence in driving hydrogen-fueled vehicles could be improved by having station operators adopt a predictive model that helps them anticipate maintenance needs, according to researchers.