Google Analytics 4 taps AI to surface insights, enable custom metric tracking, and provide data-driven recommendations. Automated insights detect anomalies and surface emerging trends in your data.

In a short time, AI-powered technology like predictive analytics has gone from seeming like futuristic features only a few organizations could access, to something attainable for all businesses. This ...

Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling natural conversations with your data. Google’s new open-source tool lets AI ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's rapidly evolving financial landscape, the ability to harness data for actionable ...

What if AI isn’t dumbing us down but raising humanity’s IQ? Discover how smarter tools could reshape our future. Halo X glasses don’t have a camera and don’t indicate when they’re recording audio. We ...

While the new feature is similar to anomaly detection, trend detection highlights more gradual changes that unfold over an extended period. Google Analytics 4 (GA4) added a new trend detection insight ...

With cars zipping down tracks at more than 200 miles per hour, Formula One racing is one of the most thrilling sports experiences today. The merging of car and driver into a single unit captures ...

SAN JOSE, Calif. & HYDERABAD, India--(BUSINESS WIRE)--Analytics Insight has announced 'Big Data Analytics Companies of the Year’ in its September magazine issue. The issue is focusing on trailblazing ...

Marketers have criticized Google Analytics 4 since it was released in late 2020. The list of complaints is long – from the move from user tracking to event tracking, to the missing standard reports, ...