Google shut down its FLoC alternative to third-party cookies tracking in favor of Topics. Here are steps marketers can take right now to prepare. Marketers need to evaluate their approach to ...

Google is rolling out new artificial intelligence tools to help marketers create advertisements, seeking to expand its use of AI in products and capitalize on the growing demand from business for the ...

Rand Fishkin believes the Google API leaks contradict Google's public statements. He recommends SEO tactics like prioritizing author authority and supplementing link building with PR. The significance ...