Let's talk about campaign data. We know waste is significant in the current paid media ecosystem—wasted dollars account for up to 74% of total media spend, a study conducted by ISBA and PwC estimated.

Konrad Tomaszkiewicz, game director on The Witcher 3 and co-director for Cyberpunk 2077 has started up a new AAA studio in Poland called Rebel Wolves. The studio has already lined up its first project ...