The diffusion of innovations theory describes a technique some companies use to develop a marketing strategy for new products and market share. These five steps apply.

Based on in-depth interviews with nine Douyin users, this study investigates how “positive energy” short videos are interpreted and practiced in users’ everyday processes of viewing, evaluating, ...

Objective A dashboard was developed with and for Irish general practitioners (GPs) to improve their understanding of practice ...

We introduce a taxonomy that reflects the theoretical contribution of empirical articles along two dimensions: theory building and theory testing. We used that taxonomy to track trends in the ...

Learn how to build a scalable SaaS app without coding or a team. This step-by-step guide shows you how to leverage AI tools for success.

Jonathan Rauch on the “constitution of knowledge,” disinformation’s dangers, and why reality always wins. Plus: What a J. D.

Your essay needs a single core claim that everything else supports. Skip the fluff and aim for a sentence that sets a clear ...

Algorithmic trading provides a more systematic approach to active trading than one based on intuition or instinct. Learn how hedge funds use computer programs to trade.