Chipotle Mexican Grill has today announced its 21st year of Boorito, a fan-favourite Halloween event, will be celebrated in Roblox. It is the first restaurant brand to open a virtual location there.

Chipotle announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for a real-life free burrito.

Chipotle Went on Roblox to Find Out Businesses are creating metaverse experiences to engage with their customers, but there isn't a clear set of instructions on how to do it.

Roblox offers a potentially more engaging experience than past campaigns, with a prize-filled maze and opportunities to wear virtual, Chipotle-themed costumes like Chip Bag Ghost, Burrito Mummy, Spicy ...

In October 2021, Chipotle released its own Roblox game, called Chipotle Boorito Maze, in a Halloween-themed event that gifted free burritos to the first 30,000 visiting players for four days.

The fast-casual chain is offering a free "boorito" to customers who show up at their Roblox restaurant dressed in virtual Halloween costumes.

Chipotle Mexican Grill launches a limited gaming experience on Roblox, and participating players can get free burritos in real life.

Update 11/1: Roblox has come back online, and its outage had nothing to do with Chipotle. In a blog post, Roblox founder and CEO David Baszucki explained that the multi-day outage was down to "a ...

Accordingly, the first 30,000 Roblox users who visit the cashier in the virtual Chipotle restaurant during the specified time each day, in costume would receive a free burrito code.