For a company generating tens of billions of dollars in advertising revenue, Facebook’s attribution offerings are highly reliant on cookies and pixels. This can lead to inaccurate reports that ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In the rush to train AI in a company’s knowledge library, the reality is ...

Yahoo DSP has launched Yahoo CAPI, a conversion API that it says will help advertisers streamline measurement, attribution, and optimization across channels. The goal is to help brands “navigate the ...

TikTok is introducing a data portability API to help it comply with new European regulations designed to rein in Big Tech’s market dominance through various obligations and restrictions. The European ...

Elon Musk’s Department of Government Efficiency (DOGE) plans to host a hackathon next week focused on the creation of a “mega API” that will provide access to taxpayer data, according to Wired. Wired ...