It’s one of the more intriguing zip codes in the country: 43210. Is it a countdown of sorts, often used in marketing campaigns? Or are the numbers a coincidental anomaly, with logic and reason being ...

MINNEAPOLIS (WCCO)-- They are the five numbers that stand for home. Since 1963, ZIP codes have been a part of just about every piece of mail that travels through our system. But what do those numbers ...

How is it that a simple five-digit ZIP code provides any insight into who you are? After reading my recent article on how stores often ask for our ZIP codes to build marketing profiles, Michael ...