Asian fast-casual restaurant chain Wow Bao is continuing its Web3 push with a new Roblox experience that is integrated with its Hot Buns Club rewards program. Since launching in 2003 in Chicago, Wow ...

Wow Bao is connecting real-life restaurant rewards to Roblox through a partnership with Flaunt, part of the fast-casual Asian chain’s bigger bets on the metaverse, according to a news release.

While not the first fast casual restaurant to build an experience on Roblox, Wow Bao is the first to use Flaunt’s Loyalty Cloud solution to gate avatar items and other perks behind an ...

Hype around the metaverse may have dissipated, but brands remain interested in leveraging online games to foster affinity with young consumer groups that have largely shunned traditional media. Wow ...