Many universities and research institutions around the world prize high productivity. They encourage researchers to publish more articles and accrue more citations; higher counts can signal that an ...

Over-analysis, blind faith in algorithms and misplaced confidence in cohorting were cited as traps that threaten both ...

The world is constantly evolving with data, and with it, the data-driven advertising landscape’s success is no longer defined by visibility alone, it is defined by measurable impact. Campaigns are ...