Social ads remain small businesses’ go-to play despite rising costs. New benchmark data from WordStream LocaliQ shows Facebook’s average cost per lead (CPL) climbed 21% year over year to $27.66. By ...

So, you’ve launched your ad campaign. You’ve set up your targeting, written some punchy copy, picked a catchy image or maybe a video and hit "go." A few days pass, then a week, and you’re left ...

The ads, which feature AI-generated images of SpaceX CEO Elon Musk holding up a chip, erroneously claim the Starlink chip is available as a physical SIM card. Warning: You cannot tap into SpaceX's ...

Scam ads on Facebook have evolved beyond the days of misspelled headlines and sketchy product photos. Today, many are powered by artificial intelligence, fueled by deepfake technology and distributed ...

Threat actors are at it again, targeting content creators and businesses with a new malvertising campaign on Meta.

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms. Macy is a writer on the AI Team. She covers how AI is changing daily life ...

You might already know that Facebook’s biggest strength isn’t the social media platform itself, but the user data it collects. The data we hand over without thinking twice is what this ...

WXIN/WTTV — As if we need a reminder to be wary of ads on Facebook and other social media, a recent report by the Wall Street Journal claims 70% of new ads posted on Meta platforms promote scams, poor ...

Facebook’s disappointing IPO has shaken up the tech sector to the point that Paul Graham, co-founder of famous talent incubator Y Combinator, wrote a letter to portfolio companies calling the flop ...