What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and provides tips for optimizing your pages for it. For many ...

Danny Sullivan, Google’s Public Liaison for Search, published an article titled, A Reintroduction to Google’s Featured Snippets. He shared the basics about what featured snippets are, when they show ...

Rich snippets were designed to give users more information about search results. Google has always been about the customer experience, so rich snippets provide more information to the customer and ...

Rob Bucci, the CEO of STAT, delivered a fascinating talk at BrightonSEO last week about the mystery of featured snippets, using his observations after analysing one million queries. Here’s a round-up ...

“A Google spokesperson told us: ‘We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in ...

Several people have recently reported seeing double featured snippets in Google search results. A double featured snippet is a featured snippet with a second featured snippet beneath it. This ...

Are Google’s AI-generated summaries in their Search Generative Experience (SGE) interface unfairly stealing clicks from the website publishers who originally created those answers? This is the ...