Last month Roblox, the game creation platform, announced the launch of its new advertising network, the Roblox Partner Program. Now that it’s out, what do these 'immersive ads' actually look like?

Sure, Roblox is largely for kids. But it looks increasingly like it's aiming for more. Roblox' generative AI assistant could help create worlds, or walk a creator through missing pieces in code ...

Roblox will offer layered clothing and facial gestures for more realistic avatars The company announced the experimental features at its annual developer conference.

After almost six years, the official "Roblox" account has decided to change its avatar, marking a significant shift in its brand image.

Roblox went public last week and is worth $45 billion -- why is Roblox so interesting to people with money, and what does that tell us about games as a whole?

Steps for altering your avatar’s appearance in every Roblox experience, from adding and removing items to changing your skin color and gender.

Roblox is launching its own take on video chat called Roblox Connect. The feature, which is set to launch later this year, lets you chat with other people as your avatar.

By Patrick Hearn Published May 15, 2025 Roblox Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it.

Creating your avatar The avatar you create will be an online representation of your account; part of the fun in Roblox is acquiring cosmetics to jazz up the avatar's appearance.