Last month Roblox, the game creation platform, announced the launch of its new advertising network, the Roblox Partner Program. Now that it’s out, what do these 'immersive ads' actually look like?

An eyebrow-raising What We Do in the Shadows Roblox reference proves that the platform is striving to move away from the public perception that it's only for kids.

Wondering what Roblox is now that your kid keeps talking about it? Here's what you should know, including how it works and if it has scams.

Roblox went public last week and is worth $45 billion -- why is Roblox so interesting to people with money, and what does that tell us about games as a whole?

Roblox sees its Game Fund as a way to support impressive, visually exciting games that mostly don’t look or even work like what the platform is known for.