Threads has reached 400 million monthly users, surpassing X. Why does the Meta app thrive on community despite its muted cultural presence?

Following a series of welcome improvements, Meta CEO announced today Threads crossed the 400 million monthly active users mark.

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An upstart challenger to Elon Musk’s X app has hit a big milestone. A recent report claims Meta’s Threads app now has 400 million monthly active users, up from 350 million in April.

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