Discover the latest Roblox sensation, Steal A Brainrot, a tycoon game with a twist and an endlessly addictive gameplay loop.

"You stole my brain rot" has become Gen Alpha's latest inside joke, and parents should know what's behind the phrase.

In just under two months, a Roblox user-created game called Grow a Garden has become a massive hit.

Like YouTube, Roblox started as an online stage for young creators. As the company grows toward 100 million active daily users, contributors are making big money selling games.