Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

We all want to set smart goals at work and in our personal lives, but there's an actual SMART goal system that's focused on setting achievable goals, and it's worth checking out. TMRW did some digging ...

The acronym SMART stands for specific, measurable, attainable, realistic and timely. Using SMART in advertising creates a clear-cut path to preset goals. With a defined timeline to achieve the SMART ...

Following a framework can make objectives feel rigid. Here’s how to use smart goals in a way that’s tailored and effective Setting goals for your team can be daunting, especially when you come at ...

Objectives set forth what you want to accomplish as you launch your new product. The best objectives meet the SMART test: They are specific, measurable, achievable, relevant to what you're doing and ...

A goal is only as useful as the thoughtfulness of creating it. Like many overused marketing terms and cliches, a “goal” can become an overbearing or meaningless word or purposeless objective.

For example, a good collaboration solution can speed the time to create critical deliverables. For a consulting organization, a SMART objective for a SharePoint proposal library solution might be to ...

In her new book, Nirell promotes a “SMART” approach to achieve company objectives, and through an exclusive interview with DGR, shares the barriers keeping organizations from reaching their goals and ...

If you're going to set SMART Goals, you deserve to know the truth about their limitations. Every company in existence has set its share of SMART goals (the SMART acronym most commonly defined as ...