Since its debut in March, Grow A Garden has quickly risen to become the No. 1 game on Roblox, amassing more than 15 billion plays and reaching a record-setting 21.6 million concurrent players.

PhatMojo has signed global toy rights to Grow A Garden, the gardening-themed Roblox phenomenon that recently set the highest concurrent player record in video game history. PhatMojo’s upcoming toy ...