The American Egg Board (AEB) announced today the launch of a first-of-its-kind, in-game activation exclusively in Roblox, an immersive gaming and creation platform: a "Tower of Eggs" pop-up filled ...

The BBC has built a special election pop-up in the Roblox video game. Players can meet Clive Myrie, Laura Kuenssberg and Jeremy Vine whilst helping Larry the Cat find ballot boxes across the game.

Roblox Studio head Stefano Corazza has opened up about accusations of young developer exploitation on its platform, saying that the opportunity Roblox gives its teenage creators is “a gift.” ...