Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google's advertising solutions, as well as a direct buy option. Per the gaming ...

The goal is for hanging out in Roblox to feel more like exploring the real world, right down to the kinds of cascading effects you get when different parts of that world interact with one another, ...

It feels like just weeks ago companies were jumping on the bandwagon to create metaverse worlds where they could get fans excited about their products. Along the same lines, Roblox is the new target ...

The Roblox community is fiercely divided over whether "blocky" or "Rthro" avatars are the best. To find out what stance the platform's owners take on this issue, Newsweek spoke with Bjorn Book-Larsson ...

Fenty Beauty makes its Roblox grand entrance as many others have built virtual brand representations on Roblox, including Nike, Gucci and Forever 21. “Beauty experiences are meant to be fun, so I’m ...

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences and games on the platform with the launch of new Commerce APIs. The offering provides ...

Roblox has seen significant developments this past quarter, including the introduction of Roblox Sentinel, an AI-driven system for enhancing user safety, which resulted in 1,200 reports of potential ...

Famed for selling virtual goods, Roblox now allows brands and creators to sell physical items. Roblox's ambition is to capture 10% of the $180 billion global gaming market. Creator studio Twin Atlas ...

After the Roblox materials update. Image Credits: Roblox The goal is for hanging out in Roblox to feel more like exploring the real world, right down to the kinds of cascading effects you get when ...