Seeking to unlock the creativity and entrepreneurial ambitions of Gen Z consumers, E.l.f. Cosmetics has launched e.l.f. UP! on Roblox. As part of a highly personalized experience, users can create ...

The company is adding avatar-based, 3D video chat to its virtual world in an effort to expand its audience—and to keep the kids around as they grow older.

Avatar faces will be able to move more naturally than ever before. Roblox users will soon be able to give their avatars facial expressions that mimic the player’s own, the platform announced ...

Wondering how to use the Roblox character creator? If you’ve been building your own worlds to explore in Roblox, then you might have reached the point where you want to control what other ...