The Roblox metaverse welcomed the universe of the French supergiant in luxury fashion, Givenchy. Since it went live on June 13, Givenchy Beauty House has secured a place in the history books as the ...

Fenty Beauty + Skin Experience is a Roblox title designed by Fenty Beauty, a fashion company launched by popular musician Rihanna. In this game, players can create their own beauty products using ...

Fenty Beauty is partnering with Roblox to launch a four-week Fenty Beauty and Fenty Skin experience on Roblox, the company said in a press release on Tuesday. The experience centers on product ...

Since its launch, the e.l.f. UP! experience on Roblox has given over one million free virtual items to Roblox users — making it one of the biggest providers of free limited-edition virtual items on ...

OAKLAND, Calif.--(BUSINESS WIRE)--In another eyes.lips.first., e.l.f. (NYSE: ELF) is expanding its collaboration with Roblox (NYSE: RBLX), making e.l.f. the first beauty brand to test real-world ...

Givenchy Beauty has unveiled a makeover to its Givenchy Beauty House experience on Roblox in celebration of Pride Month in June, according to details shared with sister publication Marketing Dive. The ...

Roblox creators and brands can now sell physical real-world products directly to users playing the game. The long-awaited commerce feature is powered by Shopify and was announced alongside brand ...

e.l.f. Beauty is expanding its partnership with Roblox, becoming the first beauty brand to test real-world commerce in the virtual gaming platform. Walmart will power e.l.f.'s new virtual kiosk, where ...

Roblox features millions of such games, many of them generated by the very children who play them. Grow a Garden — ...