At the Roblox Developers Conference, the gaming giant shared its plans of short-form video content, AI developer tools, ...

Online game platform Roblox has rolled out a new feature called "Moments", a discovery tool that lets users capture, edit and ...

Roblox Moments will bring the best community-created clips and highlights from the game straight to your phone, rivaling ...

On Nov. 9, the gaming platform Roblox released its 2023 Digital Expression, Fashion & Beauty Trends report that analyzed how Gen Z users are styling and designing their avatars. Roblox has millions of ...

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

Walmart is working to shift perceptions of its business among Gen Z with the launch of two Roblox experiences ahead of the holidays. The interactive spaces mark the first time the world’s largest ...

The NFL has partnered with Gamefam to launch a gaming event timed to the Super Bowl that will take place across various Roblox spaces, according to information shared with Marketing Dive. The ...

Roblox features millions of such games, many of them generated by the very children who play them. Grow a Garden — ...

Having launched metaverse gaming experience ShimmerVille, on Roblox last year, Claire’s is now getting into the digital wearables game. The global accessories brand has teamed up with metaverse game ...

Seeking to unlock the creativity and entrepreneurial ambitions of Gen Z consumers, E.l.f. Cosmetics has launched e.l.f. UP! on Roblox. As part of a highly personalized experience, users can create ...

Gen Alpha is more interested in going to movie theaters than older generations and their favorite franchises are 'Roblox,' ...

Shares of Gen-Z favorite Roblox skyrocketed 52% within minutes of the online gaming platform's long-awaited public-market debut, propelling the firm's market capitalization to nearly 50% more than its ...