Gen Alpha is learning about communication, friendship, and even getting its first taste of romance in the virtual world of multiplayer games ...

The report analyzed over 58 million user sessions since January 2025 across Medal's 25 most-played games, representing over 33 million hours of content captured and over 11.5 million clips shared. The ...

The digital entertainment environment has changed dramatically in recent years, reshaping how we consume media and interact with content, as noted in the Media Nations 2023 report by Ofcom.