Brands keep betting on Roblox. New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game platform Roblox, becoming the first beauty brand to do so. Products, ...

Louisiana sued Roblox last month, alleging the gaming platform is “overrun with harmful content and child predators because ...

E.l.f. Beauty will sell real-life makeup products that users can buy virtually on Roblox. The cosmetics company has drawn 12 million total visits on Roblox through its "e.l.f. UP!" program. In April, ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More e.l.f. Beauty is launching a Roblox game, e.l.f. UP!, to help Gen Z and ...

E.l.f.’s first Roblox experience responds to a perceived entrepreneurial streak in Gen Z, seeking to imbue the cohort with the skills needed to succeed in a changing economy. The announcement ...

E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with Marketing ...

E.R.P.O., a Roblox experience based on the currently viral REPO game on Steam, is all about surviving a bunch of scary monsters trying to chase you in the creepiest way possible. The order in which ...

The Arab states have moved to restrict Roblox, suspending chat features and boosting content moderation to address child ...

Roblox announced a new short-form video content application and an earnings increase for creators at its developers ...

The publisher of "Roblox" has promised to set up age verification mechanisms, after allegations the video game massively ...

An Oklahoma expert in child internet safety spoke with News On 6 about the dangers of a popular gaming platform, Roblox, on ...

Roblox faces intense scrutiny as a petition demanding CEO David Baszucki's resignation surpasses 100,000 signatures, accusing ...