It isn't impossible to earn Robux, but since Roblox is a free-to-play game, it’s designed to encourage players spend their own money on microtransactions, rather than giving away items for free.

Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

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Kids who play Roblox games describe ‘scary’ virtual currencies and ‘cash grab’ random rewards.