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Some Roblox ads aren’t what they seem – and clicking the wrong one could cost you your account. In this video, I investigate a suspicious ad that’s been going around, show what happens when you click ...

Mobile ad click-through rate (CTR) is one of the most important metrics for advertisers looking to track the performance of an ad or link. It is calculated by dividing the number of clicks by the ...

In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix will begin ...

Brands such as Poppi and Urban Outfitters are doubling down on their college marketing efforts this year.

Google will bring its immersive Rewarded Video ads to gaming platform Roblox, letting users watch ads in exchange for in-game benefits like virtual currency or power-ups. Through the collaboration, ...

Take-Two rides NBA 2K momentum as investors eye GTA VI release timing. Roblox gains users and raises estimates, driven by ad ramp and strong engagement. Get ahead of Wall Street reactions—Benzinga Pro ...

Despite a range of recently launched child-safety tools, virtual gaming platform Roblox, which is especially popular among young people, may be a dangerous platform for children. New research from ...

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Roblox, the hugely popular online gaming platform, recently unveiled a trio of strategic partnerships helping to boost its ad offerings. Since its inception, the company has partnered with industry ...

Today’s digest covers Roblox partnering with Google, two cases against Apple being put on hold, and new ad tools unveiled by Reddit. Google has announced a partnership with Roblox, enabling ...