EM, biochemical, and cell-based assays to examine how Gβγ interacts with and potentiates PLCβ3. The authors present evidence for multiple Gβγ interaction surfaces and argue that Gβγ primarily enhances ...

Coachella in recent years has transformed from a grungy desert fest to a "consumer wonderland." Here's why major global brands are pouring big money into events surrounding the Indio musical festival.