In a previous post, I wrote about how to get started with website testing, both choosing which pages to test and how to define which elements will contribute the most to profits. However, there are ...

This is a preview. Log in through your library . Abstract In this paper, we argue that claims of necessity and sufficiency involve a type of asymmetric causal claim that is useful in many social ...

Less than a quarter of marketers are satisfied with the conversion rates they achieve today. Peter Jobes shows the many ways how A/B and multivariate testing can open a window of conversion ...

This is a preview. Log in through your library . Abstract This paper surveys alternative testing criteria in the linear multivariate regression model, and investigates the possibility of conflict ...

A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...