Cable news network MSNBC will change its name and drop the iconic peacock logo as parent Comcast presses ahead with the planned separation of many NBCUniversal cable networks later this year.

MSNBC is changing its name to MS NOW and dropping its peacock logo as part of the cable channel's spinoff from Comcast's NBC Universal.

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(Reuters) -Cable news network MSNBC will change its name and drop the iconic peacock logo as parent Comcast (NASDAQ:CMCSA) presses ahead with the planned separation of many NBCUniversal cable ...

MSNBC will be rebranded as My Source News Opinion World, or MS NOW, later this year, as the network prepares for its spinoff from Comcast, while it also will shed the Peacock logo. The change ...

Cable news channel MSNBC will rebrand as My Source for News, Opinion and the World, or MS NOW, according to internal memos seen by Reuters on Monday.

STORY: Cable news channel MSNBC is changing its name, calling itself MS NOW or My Source for News, Opinion and the World.That's according to internal memos seen by Reuters on Monday.The rebranding ...

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