Still crediting only the last click? That oversimplifies your funnel. Explore better models to see what’s really working across your channels. The post Your quick guide to marketing attribution models ...

A circular approach breaks from the linear model of consume and discard. Instead, it emphasizes reuse, refurbishment, ...

The core of big data models lies in the synergy of algorithm innovation, computational power support, and data governance to ...

WARC data shows linear TV now accounts for just 12.4% of global ad spend, with CTV growth led by the US while younger ...

The ADB–Cornell study finds that machine learning poverty maps often misfire, overestimating welfare in poor, rural, ...

It's well known that, more than ever, consumers of video content are turning to digital and streaming platforms and watching ...

How are community inputs and debates shaping the ongoing update to the European strategy for particle physics? The Courier ...

Neuroscientists can predict what colour a person is looking at using a machine-learning tool trained on the brain activity of ...

Within our Milky Way galaxy, in the direction of the constellation Vulpecula, a cosmic "lighthouse" named PSR B1937+21 spins ...

The shape of television media is changing as consumers shift from linear TV to connected TV, making TV advertising ...

The shape of television media is changing, as consumers shift from linear TV to connected TV and the opportunity of TV ...

Ask any seasoned FX dealer what drives spreads, and you’ll get a handful of familiar answers: volatility, economic data, and, ...