Snap unveiled its second official application to help advertisers and everyday Snapchat users create their own augmented reality (AR) lenses that overlay digital images on real backgrounds seen ...

Snap has launched a stand-alone Lens Studio iOS app and web tool, the company announced on Wednesday. The new tools are designed to make it easier for anyone to create AR Lenses through text prompts ...

Snapchat is now letting users create DIY augmented reality World Lenses. On Thursday, December 14, Snapchat announced Lens Studio, a desktop app that allows anyone to create a lens, submit it for ...

October is here and that means it's time for spooky Snaps. While Snapchat usually has quite a few Halloween Lenses to choose from, you can easily make your own Lens. If you're ready to get creative, ...

Forbes contributors publish independent expert analyses and insights. Jesse Damiani covers AI, ClimateTech, and emerging media. If there was any doubt before, Q3 2019 has made clear that Snap is ...