When I was a kid, video games were straightforward: stay alive, progress through the levels, beat the final boss, and win the game. For my kids, however, the objectives are totally different. Nowadays ...

Lamborghini unveiled the Lanzador concept car that the Italian carmaker unveiled back in August. Now, the all-electric Ultra GT stars in the digital world on Roblox. The Lanzador joins the immersive ...

If you missed your chance to see the Lamborghini Lanzador at its Pebble Beach unveiling back in August, you’re in luck, as Lamborghini is now offering another way to experience the all-electric “Ultra ...

“This collaboration is a testament to our commitment of reaching a new generation of fans and showcasing our brand’s leadership in both the digital and physical realms,” Lamborgini marketing director ...

Nowadays, gamers don't play to win as much as they play to have an experience. Futuristic images of the metaverse abound, but for now it looks a lot like Roblox's digital experience platform. This ...