A classification technique called Learning to Rank (LTR) is used to perfect search results based on things like actual usage patterns. LTR isn’t an algorithm unto itself. The actual ranking is ...

Want to understand how machine learning impacts search? Learn how Google uses machine learning models and algorithms in search.

In a world where technology evolves at lightning speed, Google has remarkably transitioned from a simple search engine to a potential financial powerhouse with its Universal Ledger. This article ...

If your online content needs tweaking to appeal to Google's search engine using traditional SEO, newly available information from a massive security breach may be a treasure trove.

This is a very powerful asymmetry: Anyone can notice a change in search results, but it’s extremely difficult to prove what caused it. That gives algorithm designers immense deniability.

Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web ...

Racial discrimination by algorithms or by people is harmful — but that’s where the similarities end.