The Super Bowl is coming to Roblox as part of a push by the NFL to attract new fans, featuring football content in SpongeBob and Ninja Turtles metaverse games.

Gamefam announced its Super Bowl LVIII event it built in partnership with the NFL last week. Here's how the game works within Roblox.

Advertising inventory for the simulcast has already sold out, with the SpongeBob-themed activation a way to engage with consumers in the lead up to and after the game.

A 'SpongeBob SquarePants' game will launch on Roblox for the first time through a deal between Paramount and Gamefam.

If you ever wanted to use SpongeBob, Patrick, and others from the SpongeBob franchise in a Tower Defense game as units and see them in action, well! You don't have to look further, as SpongeBob Tower ...

The metaverse quest will be live on Paramount and Gamefam's SpongeBob Simulator for Roblox users Feb. 2-19. The big game will also be broadcast on Nickelodeon for the first time, where it will be ...

Spongebob Simulator is among the various experiences featured in Roblox’s global collaborative event, The Hunt: First Edition.

As part of the 25th anniversary of Nickelodeon’s “SpongeBob SquarePants” franchise, the new game “SpongeBob Simulator” will be available on Jan. 26 to Roblox’s 70 million-plus daily users.

SpongeBob SquarePants and Fortnite are teaming up for a brand-new Creative experience, as Fortnite SpongeBob Tycoon launches ...