Using Google's models might be a smart move for Apple, as the company has developed capable models and has experience ...

Google’s AI Max for Search is now in global beta with one-click experiments and an upcoming text guidelines feature to steer ...

A federal judge’s remedy stops short of making meaningful changes to how we use our phones, computers and the web.

Do you know who you’re really competing against? Here's how the Google Ads Auction Insights report can give you a huge ...

AI search engines send users to 404 pages more than Google. A study of 16M URLs finds ChatGPT leads in hallucinating links.

Last week a US district judge decided not to order a breakup of the Google tech empire. So what? This dilutes the impact of a ...

If techniques to push down negative press aren't working, here are some additional tips that aim to go a bit further in ...

Judge Amit P. Mehta said the company must hand over some of its search data to rivals, but did not force other big changes ...

Schema markup is an essential step for helping search engines understand your product details. Product schema can display ...

From training data to citation frequency, learn how generative AI systems assess credibility and decide which sources to surface first.

If you have an iPhone and you open the Safari app to perform a search, you're automatically using Google. That's no accident: Google pays Apple $20 billion a year to be Safari's default search engine.