Roblox is launching thumbnail personalization to help creators attract more users by showing the most relevant thumbnail to each user.

Brumbaugh noticed that Roblox still needed developer tools, such as LiveOps, A/B testing capabilities, and effective tools for real-time analytics.

To further support creators, Roblox is going to roll out a “Price Optimization” tool that will run tests to help developers identify the best price for in-experience purchases.