There is still a feeling of excitement when you get something in the mail, or rather when you get something in the mail that is not a credit card bill. Unfortunately, credit cards, and paying for them ...

How is it that a simple five-digit ZIP code provides any insight into who you are? After reading my recent article on how stores often ask for our ZIP codes to build marketing profiles, Michael ...

Like it or not, where you decide to live often says a lot about you. Of course, you're not totally defined by your ZIP code, but a nifty website first spotted by Reddit seeks to show people what ZIP ...

U.S. zip codes were designed in 1963 to tell USPS how to sort your mail — but now they might tell others how you live your life. Software company Esri’s Tapestry Segmentation project has combined U.S.